Media Advertising expenditure for Watches, Jewellery & 
Accessories across the Middle East retains healthy growth 
momentum. 

The United Arab Emirates and Saudi Arabia come up tops yet 
again in total media spend for the first seven months of 
2005 totalling over USD $ 52 million. 
 
 The following is the first part of a three part series 
that analyses and closely scrutinizes media expenditure for 
watches, jewellery and accessories in the Middle East for 
the period 1 January 2004 to 31 July 2005. 


MPParabia.com has once again extensively reviewed and 
analyzed the advertising spend for the watch and jewellery 
sectors based on recently-provided statistics and data by 
Dubai-based Pan Arab Research Centre (PARC) for 2004 and 
separately for the period 1 January�31 July 2005. 

In this series, mpparabia.com has reviewed emerging figures 
to closely examine the media expenditure for specific 
brands as well as for principals / franchisees / retailers 
in the watches, jewellery and accessories both collectively 
and singularly for the Middle East region. 

As with our last presentation, for the purpose of our study 
the region has been classified into two broad entities�The 
Gulf Co-operation Council (GCC) comprising the Gulf 
Kingdoms of Saudi Arabia... [more] 


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